Duration - 3 months

OVERVIEW | BENEFITS | WORK OPPORTUNITIES | COURSE CONTENT

 

 

OVERVIEW

Communication is the pillar of every organization which helps build its status in the corporate world. Be it a start-up or top IT Companies around the world, they require a professional way to communicate with their employees, customers, key stakeholders, media, Government or potential customer. Thus, we can say that all the external and internal interactions sum up to corporate communication. It is an essential element to proficiently carry out the marketing techniques of a firm. Dwelling upon the importance of it, professional executives trained well in this domain are always welcomed by the esteemed organizations.

 

 

BENEFITS

Once you get a hold of the traits taught in the course, you will be all set to achieve your career aspirations. In the corporate sector, you will be managing the flow of communications by building brand equity for the organization in the market. You would also be expected to handle the relationships with various stakeholders, dealers/channels, investors, customer etc. The corporate communication managers are also held responsible for crafting company-wide e-mails, describing new campaigns, establishing downward and upward channels for communication with the senior management and employees. Here are some top-notch career profiles which you can opt:

• Outreach Coordinator
• Broadcast Producer
• Digital Marketing Specialist
• Corporate Communications
• Human Resource Manager
• Public Relations Manager

 

 

WORK OPPORTUNITIES

Every big corporate house requires Corporate Communicators & PR to handle its communications. Communications can be business to business via meetings / campaigns / conferences / business emails etc. or business to consumers via press / television / online media / events etc. This space still requires sheer Human Intelligence as the temperament of the communication & replies needs to be modified and adjusted according to the demand of the situation or complexity or effects of the questions and answers. Thus, there is huge opportunity for Corporate Communicators & PR executives / managers at each and every big corporate or even at good start-ups.

 

 

COURSE CONTENT

Introduction

Significance

Corporate Communication

Public Relations

Functions of Corporate Communication

Functions of PR

Major Areas of PR Activity

Seven Principles of Public Relations

Internal & External Communication

Two Major Areas of Communication Activity

Knowledge & Skills Required

Use of Technology